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UID:5080-051a3d6e91579162128b239db8db6cae@events.la.psu.edu
DTSTAMP:20260726T053008Z
DTSTART;TZID=America/New_York:20210330T120000
DTEND;TZID=America/New_York:20210330T130000
SUMMARY:Humanities Institute: Resident Lecture Series - Timeka N. Tounsel
DESCRIPTION:\nTimeka N. Tounsel\, Assistant Professor of African America
n Studies and Media Studies\n\n"\;Marketing Dignity: The Commercial
Grammar of Black Women'\;s Empowerment"\;\n\nThis talk explores t
he system of visual and ideological elements that advertisers use \;
to woo Black women in the contemporary Black Girl Magic era. Relying hea
vily on Black women marketing professionals\, these multiplatform promot
ional campaigns work to convince their target market that an empowered l
ifestyle can be bolstered\, celebrated\, and maintained through the appr
opriate purchases. With a focus on Procter &\; Gamble&rsquo\;s My Bla
ck is Beautiful and Ford Motor Company&rsquo\;s Built Ford Proud\, I pro
be what these campaigns signify and what they do for Black women and for
the corporations that fund them. Ultimately\, I interrogate whether the
grammar of empowerment\, merely presenting Black women as magical\, yie
lds political agency.\n\n \;Register \;here.\n\nFor more details
: https://events.la.psu.edu/event/hi-residentlectureseries_0330/
X-ALT-DESC;FMTTYPE=text/html:Timeka N. To
unsel, Assistant Professor of African American Studies and Media Stu
dies
"Marketing Dignity: The Commercial Grammar of Blac
k Women's Empowerment"
This talk explores the sys
tem of visual and ideological elements that advertisers use to woo
Black women in the contemporary Black Girl Magic era. Relying heavily on
Black women marketing professionals, these multiplatform promotional ca
mpaigns work to convince their target market that an empowered lifestyle
can be bolstered, celebrated, and maintained through the appropriate pu
rchases. With a focus on Procter & Gamble’s My Black is Beauti
ful and Ford Motor Company’s Built Ford Proud, I probe what these
campaigns signify and what they do for Black women and for the corporati
ons that fund them. Ultimately, I interrogate whether the grammar of emp
owerment, merely presenting Black women as magical, yields political age
ncy.
&
nbsp;Register here.
For more details: https:
//events.la.psu.edu/event/hi-residentlectureseries_0330/
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/html>
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