Social scientific research on gender/sex has focused largely on important but negative phenomena like sexism, transphobia, and gender dysphoria. But how do people’s gender/sexes bring joy or affirmation? In this talk, I describe a newly articulated construct I call “gender pleasure,” or positive experiences related to one’s gender/sex. I also describe two qualitative studies exploring this construct among both gender/sex and sexual minorities (e.g., LGBTQ+ people) and majorities (e.g., cisgender heterosexual people) in the United States and Canada. We found many commonalities, including the importance of both individual and interpersonal experiences, gender affirmation, and relationships to gender norms. There were also many differences, largely hinging upon the groups’ differing relationships to power and the gender/sex binary. I conclude by discussing the importance of focusing on joy and thriving, especially among marginalized communities.