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Marion Festing, “The Cultural Context in IHRM – Recent Developments and Experiences from Digital Teaching Innovations”

Monday, September 14, 2020
Marion Festing, “The Cultural Context in IHRM – Recent Developments and Experiences from Digital Teaching Innovations”

Context is often what characterizes the particularities of IHRM. For a long time, cultural context was equated with national cultural values investigated in prominent intercultural studies conducted by Hofstede or GLOBE. This led to an intense research program and an oversimplification of the topic in teaching. More recent intercultural research addressing cultural value archetypes, norms, schemata, the situated dynamic framework, cultural mosaic, or polyculturalism provides a more differentiated view on culture. This webinar will discuss teaching innovations that integrate latest thinking on understanding and teaching about culture and diversity.

One illustrative example is Moving Tomorrow, a serious game developed at ESCP Business School based on insights from experiential learning theory. It includes key concepts relevant to the cultural context in IHRM in a story telling design, where students have to take decisions that impact on how the story pans out. The overall goal of the game is that the learners value diversity, understand the implications for human interactions and IHRM, and act in a more inclusive way. The experiential game has been included in a blended design using roleplays, case studies, group discussions etc. in various countries.

Marion Festing (Ph.D.) is a professor of human resource management and intercultural leadership at ESCP Business School, Berlin, Germany. Her current research activities combine her interests in international HRM and talent management in various institutional and cultural contexts with diversity and inclusion. Marion's publications include articles in journals such as Human Resource Management, Journal of World Business, and Academy of Management Perspectives.

Festing was interviewed by Maral Muratbekova-Touron, professor of human resource management at ESCP Business School, Paris, France. The session was moderated by Mila Lazarova, Associate Professor, International Business at Simon Fraser University, Beedie School of Business and director of the Centre for Global Workforce Strategy.

Hybrid Event
Marion Festing
Marion Festing

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