This talk is based on the recently published book, The Women of the Far Right: Social Media Influencers and Online Radicalization (Columbia University Press). It offers an in-depth look into the world of far-right women influencers, exploring the digital lives they cultivate as they seek new recruits for white nationalism. As propagandists, organizers, fundraisers, and entrepreneurs, these influencers are marketing themselves as authentic and accessible to reach followers and spread a hateful ideology.