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Career Conversations: International Market Research

Join us for an informal alumni conversation to learn about a variety of career journeys.

Jeff Resnick, Chief Operating Officer, NAXION

Jeff brings over 30 years of experience as an industry leader, management executive, and trusted advisor to executive level clients across a broad range of industries. He is an accomplished business strategist whose professional focus includes reputation risk assessment and management, key account management, political polling, sales and marketing strategy, as well as the development and leverage of customer advisory boards.

 Jeff brings to NAXION his portfolio of Stakeholder Advisory Services, a consulting perspective and enterprise toolkit framed around the critical importance of reputational excellence. His “voice of the stakeholder” work helps executive teams better define and effectively monitor all the internal and external stakeholder experiences that comprise reputational excellence, and to prioritize strategic imperatives that position corporations for resilience and growth.

 Jeff plays a dual role at NAXION, providing corporate consulting support to clients in need of stakeholder assessment programs while also ensuring that the firm is effectively resourced and organized to optimize the returns on its innovation and technology strategy.

 Previously, Jeff served as the President of Opinion Research Corporation’s US Group and was a member of the global executive team with responsibilities for global marketing, strategy development, and overall growth of the corporate brand. As part of these efforts, Jeff spear-headed the initiation and publication of the New York Stock Exchange’s global CEO Report and led the CNN|ORC Poll for over seven years.

 Jeff served on the Board of Directors for CASRO (now the Insights Association) from 2010 to 2014 and was the 2012 Board Chair. He is a frequent speaker and author.

 Jeff received a MA from Western Michigan University with a focus in applied research design and educational evaluation. He earned his BA from The Pennsylvania State University with a focus in psychology and statistics.

Career Conversations are provided by Liberal Arts Career Enrichment Network. If you have questions, contact lanetwork@psu.edu

Dial-In Information

Zoom link available in the event listing in Nittany Lion Careers.

Wednesday, November 11, 2020 at 7:00pm to 8:00pm

Virtual Event
Audience

Undergraduate Students

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Career Enrichment Network
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